{"id":6848,"date":"2022-11-02T19:10:38","date_gmt":"2022-11-02T19:10:38","guid":{"rendered":"https:\/\/neuromarketinglab.eu\/home-slovencina\/"},"modified":"2026-01-01T20:57:29","modified_gmt":"2026-01-01T20:57:29","slug":"home-slovencina","status":"publish","type":"page","link":"https:\/\/neuromarketinglab.eu\/?lang=sk","title":{"rendered":"Domov"},"content":{"rendered":"

[vc_row section_type=”fullwidth” header_feature=”yes”][vc_column][rev_slider_vc alias=”homepage-slider”][\/vc_column][\/vc_row][vc_row padding_top=”100″ padding_bottom=”100″ margin_bottom=”0″][vc_column css=”.vc_custom_1444663604145{padding-right: 15% !important;padding-left: 15% !important;}”]

\"\"<\/div>
Slovensk\u00e1 po\u013enohospod\u00e1rska univezita v Nitre<\/div>

Laborat\u00f3rium spotrebite\u013esk\u00e9ho
a mana\u017e\u00e9rskeho v\u00fdskumu <\/span><\/h2>

Posun\u00fa\u0165 v\u00fdskum a vzdel\u00e1vanie na Slovensku v oblasti obchodu, marketingu, mana\u017ementu a ekon\u00f3mie s vyu\u017eit\u00edm najnov\u0161\u00edch technol\u00f3gi\u00ed je cie\u013eom unik\u00e1tneho Laborat\u00f3riua spotrebite\u013esk\u00e9ho a mana\u017e\u00e9rskeho v\u00fdskumu\u00a0 na Fakulte ekonomiky a mana\u017ementu Slovenskej po\u013enohospod\u00e1rskej univerzity v Nitre. Laborat\u00f3rium pozost\u00e1va z hlavnej a kontrolnej miestnosti. Hlavn\u00e1 miestnos\u0165 sl\u00fa\u017ei na realizovanie v\u00fdskumov v oblasti marketingu, mana\u017ementu a ekon\u00f3mie s vyu\u017eit\u00edm biometrick\u00fdch a neurozobrazovac\u00edch pr\u00edstrojov (obdobn\u00fdch, ako sa pou\u017e\u00edvaj\u00fa v lek\u00e1rstve na diagnostiku). Pozost\u00e1va zo \u0161tyroch \u010dast\u00ed \u2013 simulovan\u00e9ho predajn\u00e9ho priestoru na podrobn\u00e9 sk\u00famanie n\u00e1kupn\u00e9ho procesu a rozhodovania \u010dloveka pri v\u00fdbere produktov, multifunk\u010dn\u00e9ho senzorick\u00e9ho stola s implicitn\u00fdm z\u00edskavan\u00edm sp\u00e4tnej v\u00e4zby pre sk\u00famanie vn\u00edmania v\u00fdrobkov, obalov, dizajnu \u010di pou\u017eit\u00fdch materi\u00e1lov, aromatiza\u010dn\u00e9ho boxu pre sk\u00famanie vplyvu v\u00f4n\u00ed na vn\u00edmanie a preferencie \u010dloveka a napokon univerz\u00e1lnej \u010dasti pre v\u00fdskum rekl\u00e1m, webov a online aplik\u00e1ci\u00ed. Na rozdiel od in\u00fdch pracov\u00edsk, toto laborat\u00f3rium umo\u017e\u0148uje presn\u00e9 riadenie faktorov prostredia (n\u00e1kupnej atmosf\u00e9ry) a aromatiz\u00e1cie, ktor\u00e9 maj\u00fa z\u00e1sadn\u00fd vplyv na rozhodovanie \u010dloveka, a teda umo\u017e\u0148uje \u00faplne nov\u00fd koncept v\u00fdskumn\u00fdch pr\u00edstupov k zadan\u00fdm t\u00e9mam z praxe.<\/p><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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