{"id":6996,"date":"2023-01-07T11:26:18","date_gmt":"2023-01-07T11:26:18","guid":{"rendered":"http:\/\/neuromarketinglab.eu\/?page_id=6996"},"modified":"2023-01-07T11:26:18","modified_gmt":"2023-01-07T11:26:18","slug":"vedecke-clanky","status":"publish","type":"page","link":"https:\/\/neuromarketinglab.eu\/?page_id=6996&lang=sk","title":{"rendered":"Vedeck\u00e9 \u010dl\u00e1nky"},"content":{"rendered":"

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1. \u010carnogursk\u00fd, K.- Dia\u010dikov\u00e1, A. – Madz\u00edk, P. – Ber\u010d\u00edk, J. 2022.Influence of aromatization on the perception of work environment and job satisfaction. In The TQM Journal. ISSN 1754-2731<\/a>.<\/div>\n
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2. Ber\u010d\u00edk, J. – G\u00e1lov\u00e1, J. – Vietoris, V. – Paluchov\u00e1, J. 2021. The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market. In Journal of International Food & Agribusiness Marketing. ISSN 0897-4438<\/a>.<\/div>\n
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3. Ber\u010d\u00edk, J.- Neom\u00e1niov\u00e1, K.- G\u00e1lov\u00e1, J.- Mravcov\u00e1, A. 2021.Consumer neuroscience as a tool to monitor the impact of aromas on consumer emotions when buying food. In Applied Sciences-Basel. 11, 6692 (2021), pp. 1–17. ISBN 2076-3417<\/a> online.<\/div>\n
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4. Neom\u00e1niov\u00e1, K. – Ber\u010d\u00edk, J. – Pavelka, A. 2019.The use of eye-tracker and face reader as useful consumer neuroscience tools within logo creation. In Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 67, 4, pp. 1061-1070.<\/div>\n
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5. Ber\u010d\u00edk, J. – Paluchov\u00e1, J. – G\u00e1lov\u00e1, J.- Neom\u00e1niov\u00e1, K. – Hlad\u00edkov\u00e1, L. 2018. Aroma Marketing – A Modern Marketing Phenomenon. In International Scientifics Days: \u201eTowards Productive, Sustainable and Resilient Global Agriculture and Food Systems. SUA in Nitra, pp. 586-599. ISBN 978-80-7598-180-6.<\/div>\n
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6. Horsk\u00e1, E. – Ber\u010d\u00edk, J. – Paluchov\u00e1, J. – G\u00e1lov\u00e1, J.- Pramana, E. B. 2018. Consumer Neuroscience as a Tool for Finding an Effective Cultural Marketers for Visual Design. In International Scientifics Days: \u201eTowards Productive, Sustainable and Resilient Global Agriculture and Food Systems. SUA in Nitra, pp. 624-637. ISBN 978-80-7598-180-6.<\/div>\n
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7. Paluchov\u00e1, J. – Ber\u010d\u00edk, J. – Horsk\u00e1, E. 2017. The Sense of Smell. In Sensory and aroma marketing. Wageningen: Wageningen Academic Publishers, pp. 27-55. ISBN 978-90-8686- 298-6.<\/div>\n
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8. Ber\u010d\u00edk, J. – Horsk\u00e1, E. – Wang, W.Y. R. – Chen, Y.-C. 2016. The impact of parameters of store illumination on food shopper response. In Appetite. 106, pp. 101-109. ISSN 0195-6663<\/a>. (karentovan\u00fd \u010dasopis, impakt faktor 3,10)<\/div>\n
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9. Horsk\u00e1, E. – Ber\u010d\u00edk, J. – Krasnodebski, A. – Matysek-Pejas, R. 2016. Innovative Approaches to Examining Consumer Preferences when Choosing Wines. In Agricultural Economics. 62, 3, pp. 124-133. ISSN 0139-570X. (karentovan\u00fd \u010dasopis, impakt faktor 0,48)<\/div>\n
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10. Ber\u010d\u00edk, J. – Horsk\u00e1, E. – G\u00e1lov\u00e1, J. – Margianti, E.S. 2016. Consumer Neuroscience in Practice: The Impact of Store Atmosphere on Consumer Behavior. In Periodica Polytechnica Social and Management Sciences. Budapest : University of Technology and Economics. 24, 2, pp. 96-101. URL: https:\/\/pp.bme.hu\/so\/article\/view\/8715\/6967. (Scopus)<\/div>\n
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11. Horsk\u00e1, E. – Ber\u010d\u00edk, J. 2014. The influence of light on consumer behavior at the food market. In Journal of Food Products Marketing. 20, 4, pp. 429-440. ISSN 1045-4446<\/a>. (Scopus, h-index 10)<\/div>\n

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