{"id":7154,"date":"2020-12-07T13:05:44","date_gmt":"2020-12-07T13:05:44","guid":{"rendered":"http:\/\/neuromarketinglab.eu\/?p=7154"},"modified":"2025-05-17T13:27:57","modified_gmt":"2025-05-17T12:27:57","slug":"how-do-customers-perceive-nutri-score-website-research-for-kaufland","status":"publish","type":"post","link":"https:\/\/neuromarketinglab.eu\/?p=7154","title":{"rendered":"How do customers perceive Nutri-Score? Website research for Kaufland"},"content":{"rendered":"<p><span data-olk-copy-source=\"MessageBody\">In cooperation with Kaufland Slovensk\u00e1 republika, we conducted research in the Consumer Studies Laboratory to test the perception of a website dedicated to the Nutri-Score nutritional labelling system. The aim was to find out how customers (n=30) understand the presented information, how they react to the visual elements of the page and to what extent the subpage helps them to correctly interpret the nutritional rating of food. The research combined eye-tracking and face-tracking methods with the collection of questionnaire responses to gain deeper insights into the cognitive and emotional behaviour of visitors to the site. The findings showed that although the subpage fulfils an informational purpose, some parts &#8211; in particular the explanation of the score calculation &#8211; require modification towards greater clarity. As part of our recommendations, we suggest simplifying the visual interpretation of the calculation, highlighting key elements more clearly graphically, or adding interactive elements that would allow users to better understand the scoring of favorable and unfavorable substances. At the same time, we recommend to strengthen in the future the explanation that the Nutri-Score is purely informative and does not predict whether a food is healthy or unhealthy. Research has again confirmed that sensitively setting up digital nutrition communications can significantly influence consumer decision-making and contribute to informed choices at the point of sale. This project is an example of a meaningful combination of academic research, digital education and social responsibility.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-7154 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-1.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-1-150x150.png 150w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-1-600x600.png 600w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-1-100x100.png 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-2.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-2-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-2-150x150.png 150w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-2-600x600.png 600w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-2-100x100.png 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-3.png'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-3-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-3-150x150.png 150w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-3-600x600.png 600w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-3-100x100.png 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-7154-1\" width=\"1080\" height=\"608\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/video-testovanie-Lab.mp4?_=1\" \/><a href=\"http:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/video-testovanie-Lab.mp4\">http:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/video-testovanie-Lab.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In cooperation with Kaufland Slovensk\u00e1 republika, we conducted research in the Consumer Studies Laboratory to test the perception of a website dedicated to the Nutri-Score nutritional labelling system. The aim was to find out how customers (n=30) understand the presented information, how they react to the visual elements of the page and to what extent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[],"class_list":["post-7154","post","type-post","status-publish","format-standard","hentry","category-business-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do customers perceive Nutri-Score? Website research for Kaufland - NeuromarketingLab<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do customers perceive Nutri-Score? Website research for Kaufland - NeuromarketingLab\" \/>\n<meta property=\"og:description\" content=\"In cooperation with Kaufland Slovensk\u00e1 republika, we conducted research in the Consumer Studies Laboratory to test the perception of a website dedicated to the Nutri-Score nutritional labelling system. The aim was to find out how customers (n=30) understand the presented information, how they react to the visual elements of the page and to what extent [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/neuromarketinglab.eu\/?p=7154\" \/>\n<meta property=\"og:site_name\" content=\"NeuromarketingLab\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-07T13:05:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-17T12:27:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-1-1-150x150.png\" \/>\n<meta name=\"author\" content=\"filip\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"filip\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/neuromarketinglab.eu\/?p=7154#article\",\"isPartOf\":{\"@id\":\"https:\/\/neuromarketinglab.eu\/?p=7154\"},\"author\":{\"name\":\"filip\",\"@id\":\"https:\/\/neuromarketinglab.eu\/#\/schema\/person\/bfcf40f631b6354a06e8b71a08758d1a\"},\"headline\":\"How do customers perceive Nutri-Score? 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