{"id":7179,"date":"2022-04-28T13:18:01","date_gmt":"2022-04-28T12:18:01","guid":{"rendered":"http:\/\/neuromarketinglab.eu\/?p=7179"},"modified":"2025-05-24T15:22:05","modified_gmt":"2025-05-24T14:22:05","slug":"testing-educational-videos-for-kaufland-how-young-people-perceive-nutri-score","status":"publish","type":"post","link":"https:\/\/neuromarketinglab.eu\/?p=7179","title":{"rendered":"Testing educational videos for Kaufland: how young people perceive Nutri-Score"},"content":{"rendered":"<div data-olk-copy-source=\"MessageBody\">In cooperation with Kaufland Slovensk\u00e1 republika, we conducted research in the Consumer Studies Laboratory on the perception and effectiveness of animated videos aimed at introducing the Nutri-Score nutrition label to young people. The research was conducted on two levels &#8211; through a biometric measurement of attention (facereading) while watching the videos and a questionnaire survey among university students (n = 53). Two animated videos targeting the younger generation were tested: one depicted a fitness character (a fitness girl), the other was set in a gaming environment with the main character &#8220;the gamer&#8221;. Both videos were evaluated as visually engaging and adequately informative. The results showed that young people were hardly familiar with the Nutri-Score, but after watching the videos they were able to better understand its meaning and expressed an increased willingness to consider it when making food choices. The strongest element was the emphasis on time saving and visual simplicity. Biometric data showed that interactive scenes and product highlights retained higher levels of attention.<\/div>\n<div><b><i>&#8220;Based on the results of the research, Kaufland proceeded to modify the educational videos to increase their effectiveness in communicating the nutrition label to young consumers.&#8221; according to a statement by Kaufland&#8217;s Head of Communications, Lucia Vargova<\/i><\/b><\/div>\n<div>This project is an outstanding example of the link between academic research and practice. It helps to answer an important societal challenge &#8211; how to effectively educate the younger generation on healthy eating through modern digital formats. The results also provide practical recommendations for the development of further communication campaigns aimed at increasing nutritional literacy.<\/div>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-7179 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/neuromarketinglab.eu\/?attachment_id=7180'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-1-150x150.png 150w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-1-600x600.png 600w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-1-100x100.png 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/neuromarketinglab.eu\/?attachment_id=7181'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-2-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-2-150x150.png 150w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-2-600x600.png 600w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-2-100x100.png 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/neuromarketinglab.eu\/?attachment_id=7182'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-3-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-3-150x150.png 150w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-3-600x600.png 600w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-3-100x100.png 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/neuromarketinglab.eu\/?attachment_id=7183'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-4-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-4-150x150.png 150w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-4-600x600.png 600w, https:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-4-100x100.png 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In cooperation with Kaufland Slovensk\u00e1 republika, we conducted research in the Consumer Studies Laboratory on the perception and effectiveness of animated videos aimed at introducing the Nutri-Score nutrition label to young people. The research was conducted on two levels &#8211; through a biometric measurement of attention (facereading) while watching the videos and a questionnaire survey [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[],"class_list":["post-7179","post","type-post","status-publish","format-standard","hentry","category-business-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Testing educational videos for Kaufland: how young people perceive Nutri-Score - NeuromarketingLab<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Testing educational videos for Kaufland: how young people perceive Nutri-Score - NeuromarketingLab\" \/>\n<meta property=\"og:description\" content=\"In cooperation with Kaufland Slovensk\u00e1 republika, we conducted research in the Consumer Studies Laboratory on the perception and effectiveness of animated videos aimed at introducing the Nutri-Score nutrition label to young people. The research was conducted on two levels &#8211; through a biometric measurement of attention (facereading) while watching the videos and a questionnaire survey [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/neuromarketinglab.eu\/?p=7179\" \/>\n<meta property=\"og:site_name\" content=\"NeuromarketingLab\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-28T12:18:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-24T14:22:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/neuromarketinglab.eu\/wp-content\/uploads\/2025\/05\/Prispevok-3-1-150x150.png\" \/>\n<meta name=\"author\" content=\"filip\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"filip\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/neuromarketinglab.eu\/?p=7179#article\",\"isPartOf\":{\"@id\":\"https:\/\/neuromarketinglab.eu\/?p=7179\"},\"author\":{\"name\":\"filip\",\"@id\":\"https:\/\/neuromarketinglab.eu\/#\/schema\/person\/bfcf40f631b6354a06e8b71a08758d1a\"},\"headline\":\"Testing educational videos for Kaufland: how young people perceive Nutri-Score\",\"datePublished\":\"2022-04-28T12:18:01+00:00\",\"dateModified\":\"2025-05-24T14:22:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/neuromarketinglab.eu\/?p=7179\"},\"wordCount\":268,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/neuromarketinglab.eu\/#organization\"},\"articleSection\":[\"Business Research\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/neuromarketinglab.eu\/?p=7179#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/neuromarketinglab.eu\/?p=7179\",\"url\":\"https:\/\/neuromarketinglab.eu\/?p=7179\",\"name\":\"Testing educational videos for Kaufland: how young people perceive Nutri-Score - 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