• This page was created with the support of the KEGA project 030SPU-4/2021 and the COMFOCUS project funded by the Horizon 2020 Research and Innovation Programme under grant agreement No. 101005259.

Papers

1. Čarnogurský, K.- Diačiková, A. – Madzík, P. – Berčík, J. 2022.Influence of aromatization on the perception of work environment and job satisfaction. In The TQM Journal. ISSN 1754-2731.
2. Berčík, J. – Gálová, J. – Vietoris, V. – Paluchová, J. 2021. The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market. In Journal of International Food & Agribusiness Marketing. ISSN 0897-4438.
3. Berčík, J.- Neomániová, K.- Gálová, J.- Mravcová, A. 2021.Consumer neuroscience as a tool to monitor the impact of aromas on consumer emotions when buying food. In Applied Sciences-Basel. 11, 6692 (2021), pp. 1–17. ISBN 2076-3417 online.
4. Neomániová, K. – Berčík, J. – Pavelka, A. 2019.The use of eye-tracker and face reader as useful consumer neuroscience tools within logo creation. In Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 67, 4, pp. 1061-1070.
5. Berčík, J. – Paluchová, J. – Gálová, J.- Neomániová, K. – Hladíková, L. 2018. Aroma Marketing – A Modern Marketing Phenomenon. In International Scientifics Days: „Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems. SUA in Nitra, pp. 586-599. ISBN 978-80-7598-180-6.
6. Horská, E. – Berčík, J. – Paluchová, J. – Gálová, J.- Pramana, E. B. 2018. Consumer Neuroscience as a Tool for Finding an Effective Cultural Marketers for Visual Design. In International Scientifics Days: „Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems. SUA in Nitra, pp. 624-637. ISBN 978-80-7598-180-6.
7. Paluchová, J. – Berčík, J. – Horská, E. 2017. The Sense of Smell. In Sensory and aroma marketing. Wageningen: Wageningen Academic Publishers, pp. 27-55. ISBN 978-90-8686- 298-6.
8. Berčík, J. – Horská, E. – Wang, W.Y. R. – Chen, Y.-C. 2016. The impact of parameters of store illumination on food shopper response. In Appetite. 106, pp. 101-109. ISSN 0195-6663. (karentovaný časopis, impakt faktor 3,10)
9. Horská, E. – Berčík, J. – Krasnodebski, A. – Matysek-Pejas, R. 2016. Innovative Approaches to Examining Consumer Preferences when Choosing Wines. In Agricultural Economics. 62, 3, pp. 124-133. ISSN 0139-570X. (karentovaný časopis, impakt faktor 0,48)
10. Berčík, J. – Horská, E. – Gálová, J. – Margianti, E.S. 2016. Consumer Neuroscience in Practice: The Impact of Store Atmosphere on Consumer Behavior. In Periodica Polytechnica Social and Management Sciences. Budapest : University of Technology and Economics. 24, 2, pp. 96-101. URL: https://pp.bme.hu/so/article/view/8715/6967. (Scopus)
11. Horská, E. – Berčík, J. 2014. The influence of light on consumer behavior at the food market. In Journal of Food Products Marketing. 20, 4, pp. 429-440. ISSN 1045-4446. (Scopus, h-index 10)

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