The laboratory consists of the main room and the control room. The main room serves for marketing, management and economics research using biometric and neuroimaging devices (similar to those used in medicine for diagnostics). It consists of four parts:
• simulated sales area for detailed examination of the purchasing process and decision-making when selecting products,
• multifunctional sensory table with implicit feedback retrieval for examining the perception of products, packaging design and used materials,
• aroma diffuser for studying the impact of aromas on human perceptions and preferences, and
• the universal space for the research of ads, websites and online applications.