Business Research

In cooperation with Kaufland Slovenská republika, we conducted research in the Consumer Studies Laboratory on the perception and effectiveness of animated videos aimed at introducing the Nutri-Score nutrition label to young people. The research was conducted on two levels – through a biometric measurement of attention (facereading) while watching the videos and a questionnaire survey…

In the Laboratory of Consumer Studies at the SPU FEM in Nitra, we conducted quantitative research aimed at comparing two models of nutrition labelling – Nutri-Score and NutriInform. The aim of the research was to identify how Slovak consumers (n=1000) perceive these formats, to what extent they understand them and what impact the presence of these…

In cooperation with Kaufland Slovenská republika, we conducted research in the Consumer Studies Laboratory to test the perception of a website dedicated to the Nutri-Score nutritional labelling system. The aim was to find out how customers (n=30) understand the presented information, how they react to the visual elements of the page and to what extent…